MarTech | Data | App Analytics
My Work
Appsflyer: Client Onboarding
MarTech Tools
Led the sessions and created the onboarding materials regarding MarTech tool for clients:
​
Example:
Appsflyer dashboard overview
User acquisition data (OS dashboard VS attribution platform)
Valentine's Day Campaign
Mobile Application
Valentines campaign was one of 7eleven App marketing campaigns aiming to increase users engagement during the valentines season during Jan 24 - Feb 23, 2020.
The main gamification mechanic of this campaign was using facial recognition technology to detect user’s kisses in order to earn their chances in participating campaign’s luck draw rewards.
​
The campaign reached over 9.6 Million the total traffic
and
15% of total active users (4.4M) finished the campaign mechanic.
Rating Pop-up
Mobile Application
The pop-up asking the user to rate the app after click to see 3 promotion details.
2 months after released; rating in AppStore went from 1.40 to 4.0, rating in PlayStore went from 4.1 to 4.5 .
KFC THAILAND
Social Media Management
Manage KFC Thailand Social Media platform.
The team received the award of "The Best Customer Service On Social Media"